Communication Choices during Evolutionary Change
on May 09, 2012
Change may be the only constant, but it’s my observation that over more than a decade of leading change programmes around the world, there is little constant about change. At Change Factory, while we don’t believe in silver bullet solutions to complex change management problems, there are a few self-evident truths that we have collected, largely via observation. One of those concerns communication, and its importance in the success of any change programme. This article concerns itself with communication during evolutionary change. Evolutionary change is aimed at improving an aspect or aspects of the business (e.g. existing processes; workforce skills; organisational culture) over time, without the severe physical and/or psychological dislocation of the workforce that tends to occur during revolutionary change. Radical change—that is, change with significant scope or goals—may be effected through evolutionary change with thorough planning, but in evolutionary change, the workforce does […]