Selling the sizzle instead of the sausage of an EDRMS to your Executives
on March 15, 2012
Advertisers know that the best way to sell a product is to persuade customers to imagine themselves enjoying that experience. Advertisements for sausages don’t list the meat content (and certainly not the fat content). Instead they conjure up the sound of sausages sizzling in the pan, the comfort of traditional cooking as everyone comes into the warm kitchen, out of the rain, safely home from school or work…. Selling an EDRMS implementation and changes to recordkeeping habits needs to sell the benefits and comforts of an EDRMS and good recordkeeping practices and not the EDRMS and recordkeeping practices themselves. Successful EDRMS implementations where the roll out is to more than 1000 people are not cheap. This is particularly so if all the external and internal costs of creating and executing viable change management, communication and training strategies are taken into account. To be successful the […]